Google Maps SEO: 12 Strategies to Get Found Locally

Today, in a world where tens of thousands of pages are coming online every minute of every day, there are new ways that people try to game the system. While this problem is different from issues in the past, our goal remains the same—to provide people with access to relevant information from the most reliable sources available. And while we may not always get it right, we’re making good progress in tackling the problem. But in order to have long-term and impactful changes, more structural changes in Search are needed. Google keyword ranking is the position that your website is listed in Google when a user searches that phrase or keyword. If you are number 11, that means that you are on page 2 of Google as most search results have 10 listings per page.

The following five technical SEO approaches improve search exposure by optimizing website performance, indexing, and security. You can also ask your happy customers to leave reviews because better scores and more reviews show that you are trustworthy. As a result, it helps increase your business’s Google rank in local searches.

Improve on-page SEO

You can further optimize your efforts by reaching out to reputable publications and submitting your infographic. Some publications may be more enthusiastic about publishing infographics than guest posts since they too understand the value of visual content. If they are, determine the Domain Authority of the site using the Domain Authority Checker from Small SEO Tools. If it has a high DA (at least 50), reach out to the editor or site owner to request that they link back to your site.

Ultimately, website’s that implement a cross-combination of the algorithms criteria should see significant ranking increases overtime. If your site is currently ranking poorly within your niche, there is a high chance that Hummingbird has some influence over your positioning. Try to build strong “Hummingbird friendly” foundations at the start of any digital project as this will pay dividends.

Google PageSpeed Insights (Free)

Websites that users can adequately navigate across all device types (mobile, desktop, tablet) foster a superior user experience, enhancing Google Maps rankings. While you can’t control where people search from, you can ensure your business’s address is correctly listed and that you’ve verified your location on your profile. Quality backlinks from authoritative websites signal to Google that your business is trustworthy.

• Measure your loading speed using the Pingdom Website Speed Test or Google Search Console’s PageSpeed tool.
• To see and examine entries related to your company, use tools such as Google’s Business Profile Manager.
• Using the right strategies can help you improve your position on Google Maps, attract more customers, and establish your business as a trusted authority.
• SEO is not something you do once but something that has to be done on a routine basis.

Measure your loading speed using SEO Anomaly the Pingdom Website Speed Test or Google Search Console’s PageSpeed tool. Aim for a loading speed of under two seconds if possible, three being the max. Good SEO practices work together to cover every stage of this process and deliver the best matches. Some strategies make your page easier for crawlers to detect, some help Google index your site, and some aim to bump your page to the top of the results. Business Partner Magazine provides business tips for small business owners (SME).